‘Hop’ has a Basket Full of Brilliant Visuals

A movie with a moral message, ‘Hop’ is a comedy about the teenage son of the Easter Bunny.

E.B. (voiced by Russell Brand) Photo Credit - Rhythm & Hues

“We don’t care about Easter in England,” snorts the affable British actor Russell Brand as he settles in for a press conference to promote his latest movie ‘Hop.’ “There’s none of that Easter egg hunt, or any of that other stuff. We just have some chocolates and that’s it!”

Produced by Chris Meledandri’s Illumination Entertainment, whose previous offering ‘Despicable Me,’ grossed over $540 million worldwide, ‘Hop’ is a comedy, which blends computer graphics animation with live action.

Fun, exciting and certainly worth a watch, it tells the story of a 17-year-old Easter Bunny called E.B. (Brand), who heads to Hollywood to pursue his dream of becoming a drummer.

In the tiny region of the fictitious Tapa Nui (Easter Island), E.B. has been raised with the expectation that he would one day inherit his father’s job of delivering candy filled baskets to children around the world on Easter morning. But all he wants to do is drum in a band, and see the world that exists outside of his tiny island.

On the eve of Easter, E.B. splits and heads off to Hollywood, where he encounters Fred (James Marsden), an out-of-work slacker with his own lofty goals. After an accidental encounter, the human and rabbit join forces and become the unlikeliest of friends.

“The heart of the movie and certainly every movie I endeavor to make is the character,” says Meledandri. “In this case, we have these wonderful human characters and this extraordinary animated character,” he continues. “We apply a real emphasis on the creation of the characters, which audiences hopefully will connect to and be charmed by.”

With an imaginative environment set in a fantastical world, which will delight audiences of all ages, ‘Hop,’ despite the popularity and success of 3D movies is not shot in 3D.

“We had some discussions about it initially, but the discussion did not lead us to a place that we felt it was a movie that had to be made in 3D,” says Melandadri. “It’s essentially a movie about characters and it’s a comedy. If the entire movie had taken place in this magical setting at Easter Island, it could have been a different conversation,” he continues. “All that wonder and splendor we see is all quite astonishing in 2D and feels quite immersive.”

A charming flick with enduring characters and a moral message — as most kid’s flicks are, ‘Hop’ is guaranteed to be a smash hit with audiences of all ages.

“Its message is about following your dream, finding your passion in life and going for that,” shares Marsden. “That’s certainly what I think of my character. He’s in his early ’30s still living at home without a job. He saw an Easter bunny when he was kid and saw real magic most kids don’t get to see. He held on to that, and that was one of the reasons he didn’t want to settle for something he wasn’t passionate about.”

Directed by Tim Hill, who also helmed the furry feature ‘The Chipmunks’, ‘Hop’ also stars Hank Azaria, who voices an over-sized chick named Carlos and has cameos from David Hasselhoff, talk show host Chelsea Handler and the musical group The Blind Boys of Alabama.

‘Hop’ releases in theaters April 1st.

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