NBC’s “Fashion Star” revealed today the 14 designers competing to become America’s next big Fashion Star and a chance to win the multi-million dollar prize of launching their collections in three of America’s largest retailers: Macy’s, H&M and Saks Fifth Avenue.

The new series, hosted and executive-produced by Elle Macpherson, and featuring celebrity mentors Jessica Simpson, Nicole Richie and John Varvatos will premiere on Tuesday, March 13 (9:30-11 p.m. ET) and resume with one-hour episodes on Tuesday, March 20 (10-11 p.m. ET).

The competing designers are: Barbara Bates, Edmond Newton, Kara Laricks, Losa Vian Hunter, Lizzie Parker, Luciana Scarabello, Nicholas Bowes, Nikki Poulos, Nzimiro Oputa, Orly Shani, Oscar Fierro, Ronnie Escalnate, Ross Bennett and Sarah Parrott.

In a weekly one-hour format, the 14 competing designers will participate in tasks, where they will be mentored by Jessica Simpson, Nicole Richie and John Varvatos, designed to further develop and expand their brands.

At the end of each episode, America will have the chance to immediately purchase the winning designs showcased on the episode that week at Macy’s, H&M and Saks Fifth Avenue. The winning designs will be available on-line immediately and in-stores the following day. With just a single trip down an extravagant runway, “Fashion Star” will change the lives and fortunes of these aspiring designers forever.

Caprice Willard (Macy’s), Terron E. Schaefer (Saks Fifth Avenue) and Nicole Christie (H&M) who serve as the judges will make on-the-spot decisions as they vie for the right to purchase and exclusively carry the work of the up-and-coming designers each week. The designers who do not sell any of their items to the buyers will be up for elimination. In addition, celebrity mentors Simpson, Richie and Varvatos will be able to save one of these designers from the chopping block.

FASHION STAR — Season: 1 — Pictured: (l-r) Ross Bennett, Kara Laricks, Nikki Poulos, Lizzie Parker, Barbara Bates, Ronnie Escalante, Nicholas Bowles, Oscar Fierro, Lisa Hunter, Orly Shani, Sarah Parrott, Luciana Scarabello, Nzimiro Oputa, Edmond Newton — Photo by: John Russo/NBC