Nike, the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories is paying tribute to Black History Month with a new collection of apparel and the mantra “Be Bold. Be True” 

Consisting of seven shoes, two T-shirts, a Destroyer jacket, Nike Elite socks and a 5-panel hat, the 2013 Nike BHM Collection will debut beginning January 26.

A consistent design aesthetic weaves through each product in the collection, with a color palette including black, grey and brown highlighted in orange. The color orange is particularly meaningful with its bold hue and tie to Nike’s DNA since its 1972 inception.

Soccer superstar Didier Drogba, tennis legend Serena Williams and basketball phenom Kevin Durant provide creative inspiration for the product collection based on their commitment to giving back to their communities.

All three athletes are celebrated in this year’s collection; each has an individual logo. Drogba’s is a light bulb morphed with a soccer ball, representing his ongoing involvement in bringing solar light bulbs to impoverished areas in Africa. Williams’ icon consists of a tennis ball emanating with lightning bolts, showing how she empowers young women, especially through the secondary school she helped build in Kenya. Durant’s icon represents the hopes and dreams of young athletes, with a basketball hoop merging with a cloud formation, a nod to the support he has given to his hometown recreation center in Seat Pleasant, Maryland, a place he attributes for helping him realize his own dreams.

The three icons are infused into a distinct Nike BHM print pattern that appears throughout the collection.

NIKE, Inc. will make a financial contribution to Big Brothers Big Sisters of America with proceeds from the Nike BHM Collection.