Nicki Minaj signs up as spokesperson and investor for Moscato wine

The Trinidadian-born rapper, singer, songwriter has teamed up Myx Fusions.

Nicki Minaj has signed on as an investor and spokesperson for a unique brand of Moscato wine.

The singer will front a new advertising campaign for Myx Fusions’ fruit-infused beverages, which come in original, coconut and peach flavours and are bottled in single serving sizes.

Minaj is not only a part owner of the brand but will also be the face of the new distinctively bottled, ready to drink moscato as it expands in the U.S. market and abroad.

Myx Fusions will launch a fully integrated marketing campaign that will include print, radio and television as well as exclusive events and social media messaging.

Announcing the partnership news on her website, Minaj states: “I am so excited to team with the Myx brand. I have no doubt that it will be number one. It’s a great-tasting, amazing product that people will love. It’s not even a hard sell. Myx Fusions gives us an opportunity to revolutionize the wine industry.”

“The collaboration between Nicki Minaj and Myx Fusions is a game changer,” shares Mona Scott-Young, part owner and Chief Marketing Officer for the brand. “Nicki is an innovative trendsetter and has the ability to energize the masses. She embodies everything that Myx Fusions represents – style, spontaneity and the desire to push the envelope and inspire change. Both brands are perfectly aligned.”

Minaj is the most charted female rapper in the history of music and has sold over 60 million singles as a featured artist alone, 20 million singles as a lead artist and almost 5 million albums worldwide. She is the first female rapper to chart in five countries and have seven singles on the Billboard Hot 100 at the same time.

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