2017 MTV Video Music Awards Winners Prediction

Data from YouTube and Spotify reveals insight into which artists might take home the show’s coveted Moon Person.

kendrick-lamar

Ahead of the 2017 MTV Video Music Awards on Sunday (Aug. 27), data from YouTube and Spotify reveals insight into which artists might take home the show’s coveted Moon Person.

Spotify is making its winner predictions based on artist performance on the streaming platform and the listening habits of its 140 million users, and YouTube calculated total views for each music video nominee during the eligibility period from June 25, 2016 through June 23, 2017.

The verdict? Both Spotify and YouTube predict that artist of the year will be awarded to Ed Sheeran, while Kodak Black will receive best new artist.

As for the prestigious video of the year award, each platform differs: While YouTube thinks it might just be Bruno Mars taking the Moon Person for his colorful “24K Magic” visual, Spotify is predicting a win for Kendrick Lamar and his groundbreaking “Humble.”

YouTube’s data does predicts zero awards for Lamar — who leads all nominees with eight nods. Based on YouTube’s data, Lamar would be runner-up for Video of the Year with 225 million views to Mars’ 735 million, but the rapper comes in fifth in predictions for artist of the year.

On the other (and totally opposite) hand, Spotify predicts that Lamar will be the biggest winner of the night.

The MTV Video Music Awards will air live from The Forum in Inglewood, California, on Aug. 27 at 8 p.m. ET. Check out the full list of YouTube and Spotify’s award predictions below.

ARTIST OF THE YEAR
YouTube & Spotify: Ed Sheeran (6.75 billion YouTube views)

BEST NEW ARTIST
YouTube & Spotify: Kodak Black (713 million YouTube views)

VIDEO OF THE YEAR
YouTube: Bruno Mars – “24K Magic” (735 million views)
Spotify: Kendrick Lamar – “Humble.”

BEST COLLABORATION
YouTube & Spotify: The Chainsmokers feat. Halsey – “Closer” (1.88 billion YouTube views)

BEST POP
YouTube & Spotify: Ed Sheeran – “Shape of You” (2.22 billion YouTube views)

BEST HIP HOP
YouTube: 
Migos feat. Lil Uzi Vert – “Bad and Boujee” (411 million YouTube views)
Spotify: DJ Khaled feat. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One”

BEST DANCE
YouTube & Spotify: Major Lazer feat. Justin Bieber and MØ – “Cold Water” (833 million YouTube views)

Leave a Reply