Netflix partners with John Legend for Hip-Hop show

“Rhythm & Flow” would be Netflix’s first talent competition, which has in recent months gone from being a dormant genre to one of the most competitive in the unscripted world.

John Legend at the 72nd Golden GlobesAccording to Variety Netflix is developing “Rhythm & Flow,” a new show from producer John Legend and his Get Lifted Film Co. and former NBC executive Jeff Gaspin and Primary Wave Entertainment.

The unscripted series is a classic shiny-floor music competition that focuses on a particular genre: hip-hop music.

No talent is attached at this stage to the project, which has yet to receive a series order from Netflix. There is no indication as to whether Legend would be involved in the show in an on-camera capacity. Representatives for Netflix and Primary Wave declined to comment.

Netflix has found recent success in original unscripted programming with documentary-style series such as Emmy winner “Making a Murderer” and Emmy nominee “The Keepers,” as well as in the variety-talk genre with Chelsea Handler’s “Chelsea.” The streaming service made its first big entry into the reality-competition space long dominated by the broadcast networks last year with the athletic contest “Ultimate Beastmaster.”

“Rhythm & Flow” would be Netflix’s first talent competition, which has in recent months gone from being a dormant genre to one of the most competitive in the unscripted world. ABC beat out Fox in a bidding war in May for a revival of “American Idol.” Fox in turn ramped up development of a new singing competition, “The Four,” which received a series order in August. NBC last fall ordered a new series “The Stream,” which could potentially replace one of the two yearly cycles of the network’s existing singing competition “The Voice.”

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