Lucasfilm kicks off campaign for next ‘Star Wars’ saga

“Solo: A Star Wars Story” opens in U.S. theaters on May 25.

SoloLucasfilm are joining forces with six of the world’s most well-known brands—Denny’s, Esurance, General Mills, Nissan, SOLO Cup and Symantec—for the launch of an extensive worldwide promotional campaign in support of “Solo: A Star Wars Story.”

The film, which centers on Han Solo, a character from the Star Wars franchise kicks into theaters May 25 and the promotional campaign is in full swing for the highly anticipated project whose cast includes Donald Glover, Thandie Newton and Woody Harrelson.

“Our six promotional partners for ‘Solo: a Star Wars Story’ have done a fantastic job developing first-class, innovative campaigns in support of the film,” says Lylle Breier, Sr. Vice President, Global Marketing Partnerships, Walt Disney Studios. “We are excited to share the compelling experiences and relevant activations that our partners have created for our fans.”

“Solo: A Star Wars Story” opens in U.S. theaters on May 25

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