Hot Wheels celebrates 50th anniversary

To celebrate this anniversary, Hot Wheels is introducing a year-long lineup of live experiences, new products and compelling content.


Five decades after its 1968  conception by an innovator, a rocket scientist and a car designer, the  brand has evolved from a simple, yet beloved, toy car with orange track system into a franchise that offers fans of all ages multi-channel play experiences.

“For 50 years Hot Wheels’ intuitive vehicle play-pattern has contributed to its success as the number-one selling toy in the world,” said Chris Down, Senior Vice President and Global Brand GM, Hot Wheels. “Since its introduction in 1968, the brand has evolved from a simple toy into a true lifestyle brand that champions the challenger spirit through gaming, digital content, partnerships and live experiences spanning multiple generations and ages — this has allowed the brand to remain relevant to kids and adults and see record growth over the past three years.”

To celebrate its anniversary, available for purchase in 2018 is the full-sized 50th Anniversary Hot Wheels Camaro includes exclusive Hot Wheels features like a Crush-Orange paint job, referencing iconic Hot Wheels orange track, unique interior and wheels, and commemorative Hot Wheels badging.

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