WE tv launches voting campaign

The national spots, which began airing on the network’s social and linear channels on Thursday, October 4.

WE TV logoWE tv is encouraging viewers to vote on November 6.

The “get out the vote” message that underscores the importance of participating in the democratic process and emphasizes that together with the NAACP, WE make a difference.

The national spots, which began airing on the network’s social and linear channels on Thursday, October 4, feature WE tv celebrities such as Romeo Miller, Angela Simmons, Trina Braxton, Towanda Braxton, Bossip’s Tyler Chronicles and highlights the talent speaking out alongside the message, “it’s hard to make a difference – if you don’t use your voice,” and finishes with the message that “when we vote – we decide who speaks for us, and it’s never been more important to be heard.”

“We are proud to work with our partners at the NAACP on a spectrum of activities, all designed to encourage our influential African-American audience to vote in the upcoming mid-term elections,” said WE tv President Marc Juris. “Our Thursday night viewers are highly engaged with our brand across multiple platforms, creating a perfect opportunity to deliver a powerful and targeted ‘get out and vote’ message. The right to cast a ballot is more important than ever before and WE, along with the NAACP, really can make a difference.”

“The NAACP has always been a leader in the struggle to improve the lives of black people in America and we are excited to join WE tv in this partnership to engage their viewers to make their voices heard in November,” said NAACP President Derrick Johnson. “There is too much at stake for this election. The decisions that we make now will have a five-year effect that will possibly change the entire face of our Congress. We each have the power, not just vote, but also to empower others to make our voices heard at the ballot box. We must vote in far greater numbers because our lives, our very existence depends on it.”

The NAACP is the nation’s oldest and largest nonpartisan civil rights organization. Its members throughout the United States and the world are the premier advocates for civil rights in their communities.

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