A Sweet Deal for OWN

‘Welcome to Sweetie Pie’s’ returns to the Oprah Winfrey Network (OWN) on March 31st at 9/8c.

Since “Welcome to Sweetie Pie’s” premiered on OWN last year, the network has enjoyed a significant viewership increase.

One of the highest rated shows on OWN, this heartwarming reality show which circles around Sweetie Pie’s, a St. Louis’ soul food restaurant run by Robbie Montgomery and her family has had a huge success, particularly with African Americans.

The show, which follows the loud and loving Montgomery family as they struggle with the demands of expanding their family-owned business struck a chord with viewers, and according to OWN, more than 6.1 million viewers have tuned in to the show since it first aired in October.

“People can relate to us, as we are a working family and a lot of people have gone through what we have gone through. We are struggling through ups and downs like any other family who own and run a business,” says 71 year-old Robbie Montgomery, owner and resident matriarch of Sweetie Pie’s, and a former backup singer for Ike and Tina Turner.

Miss Robbie, as she is fondly known, initially sold her delicious dishes from the trunk of her car before opening her first Sweetie Pie’s eatery 15 years ago with the help of her family. Since then, she has added a second location.  Both eateries have attracted celebrities from Magic Johnson to President Barack Obama. With two successful locations, Miss Robbie is upping the ante in the second season and preparing to open a third restaurant with the help of her son and business partner Tim, the brains behind the show’s success.

“I had an idea for a show, as you don’t see a lot of positive blacks on television out there, so I decided to take a camera and shoot the pilot and the timing was right as OWN was looking for a program,” explains Tim on the show’s concept.

The first season followed Miss Robbie as she juggled the chaos of running her popular soul food restaurants, while dealing with her boisterous family. The second season will follow her as she prepares to open her biggest and most ambitious restaurant yet, Sweetie Pie’s: The Upper Crust. This time around, she’ll be creating a world-class restaurant complete with an entertainment stage and private dining space, while owning land in a part of town that was unwelcoming to people of color during her upbringing in St. Louis.  Viewers can also expect to see more healthy dishes added to the menu and a cooking competition.

“I have always dreamed of owning my own business and with this building I owe it and have it set up the way I want it,” says  Robbie. “This is my dream and it’s finally becoming a reality.”

“Welcome to Sweetie Pie’s” spring season premieres on the Oprah Winfrey Network (OWN) March 31st at 9/8c.

Picture: L-R: Robbie Montgomery, Charles Crenchaw, Oprah Winfrey, Tim Norman, T.J. Norman, Jenae Wallick, Andre Montgomery Jr. — Photo Credit: 2012 Harpo, Inc./George Burns

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