Kelloggs to remove racially sensitive advert

An illustration on Kellogg’s boxes to sell corn pops to children shows one brown corn pop at the corn pop mall, and it’s the janitor.

Kellogg's advert

The cereal company Kellogg’s will remove artwork from its Corn Pops cereal boxes after receiving a complaint on Twitter about a racially insensitive game on its packaging.

Writer and graphic novelist Saladin Ahmed noticed the offending cartoon on a Corn Pops box and tweeted a complaint to Kellogg’s. The cartoon game asked kids to find corn pops engaged in various activities in a crowded mall, with characters taking a selfie, jumping rope or sunbathing.

Hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor?” Ahmed asked. “This is teaching kids racism” he added.

View image on Twitter
In a second tweet, the writer explained the small detail could have a large impact. “Yes it’s a tiny thing, but when you see your kid staring at this over breakfast and realize millions of kids are doing the same…,” he wrote.

Kellogg’s responded quickly to Ahmed’s complaints through the company’s Twitter account. “Kellogg is committed to diversity & inclusion. We did not intend to offend—we apologize. The artwork is updated & will be in stores soon,” the response on social media read.

Ahmed then thanked Kellogg’s for its swift message and action. “Genuinely appreciate the rapid response,” he tweeted and then marveled at the irony of using modern technology to address historical racial problems. “Today I used the computer in my pocket to get a cereal company to make their boxes less racist,” he wrote. “What even is the 21 century?” he added.

Unfortunately, the tale did not have an entirely happy ending, as clearly Ahmed then had to deal with some trolls on the social media site. “Avoiding my mentions which are particularly full of upset racist dipshits right now,” he wrote. “Sorry if that means I have missed your non-dipshit words.”

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