NBC Networks Targets to Kids

NBC will launch NBC Kids, a new Saturday morning programming block designed specifically to address the developmental needs of preschool-aged children.

Premiering on Saturday, July 7th, the nation’s first 24-hour preschool television channel will feature educational series that promote active, healthy lifestyles for younger children.

NBC Kids will include the U.S. broadcast premieres of quality, preschool series “The Wiggles,” Sprout’s “Noodle & Doodle,” Jim Henson’s “Pajanimals,” “Poppy Cat,” “Justin Time,” as well as the popular “LazyTown,” designed to encourage healthy eating and exercise.

The announcement was made jointly by Robert Greenblatt, Chairman of NBC Entertainment, and Sandy Wax, President of Sprout.

“NBC is proud to partner with Sprout in providing progressive new programming that will entertain and encourage children to achieve more positive life choices,” said Greenblatt. “This is an ideal blend of entertaining shows that also offer promising benefits to the development of children on many levels.”

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