Omar Manejwala Leading 12 Books Group in May 2013

“Cravings are a part of everyone’s daily life. Understanding them is the first step to becoming master of one’s self,” says Jacob S Paulsen, Director of 12 Books.


(Los Angeles, CA, April 4th, 2013) – Local author Omar Manejwala will personally lead the discussion of his award-winning book, Craving: Why We Can’t Seem To Get Enough, as part of the 12 Books Group. The largest online book group in the business genre, 12 Books introduces readers to a business leadership book each month and provides the unique experience of an author-lead discussion forum.

“I’m very honored to be the 12books author for May,” says Manejwala.

“12 Books is the largest author led book group in the world, and I’m excited to engage participants in a thought-provoking discussion about the neuroscience and psychology behind cravings of all sorts and what we know about how to deal with them.”

Members of the 12 Books group will read Craving: Why We Can’t Seem To Get Enough during May 2013. n Craving, Omar Manejwala, M.D., translates the neurobiology of this phenomenon into real and accessible terms, explaining where cravings come from and why we crave. He then gives us tools and guidance to find satisfaction without giving in to our cravings.

Members of the book group will have access to an online discussion led by Manejwala, in addition to bonus materials and opportunities to win free signed copies of the book. At the end of the month, members will be invited to a live Q&A discussion with Manejwala.

“Cravings are a part of everyone’s daily life. Understanding them is the first step to becoming master of one’s self,” says Jacob S Paulsen, Director of 12 Books. “Manejwala’s book is the first of its kind to truly explore the science behind why we do what we do. This is important to the members of our book group.”

Membership in the book group is free and anyone can join at any point during the course of the year. Those interested in becoming members of the book group can learn more at 12booksgroup.com.

Leave a Reply