Actress ​Zendaya joins Adidas to unveil footwear for teen girl athletes

​Zendaya stepped out in red high heels and torn jeans to reveal the adigirl collection by Adidas on Wednesday.

adidas Unveils The adigirl CollectionA​didas​ just​ unveil​ed​ ​t​he adigirl Collection, a new apparel line designed specifically for the teen athlete.

​It’s a line that draws inspiration from five team sports – basketball, volleyball, track, softball and soccer—each popular with the teen athlete. Using these activities as a starting point, adidas designers also infused adigirl with some of the same technologies found in its other ​s​port performance product addressing the sport and stylistic wants of the athletic teen.

“adigirl was created to specifically meet the needs of the female teen athlete and provides her with versatile options that can be worn for more than just practice,” says Katie Becker, Senior Design Director for adidas Training and Sportswear. “We brought a fashion element to the design process that adds a fresh look and style that is unique to the adigirl Collection.”

​With a bold color and a palette, t​he line​ includes bright reds, deep purples, multiple shades of blue and floral prints​.​

adidas Unveils The adigirl Collection

​The collection’s designers, Katie Becker and Ashley Anson, were recently ​joined by at the launch by​ Adidas Women’s athletes Terea Brown, Erika Tymrak and Louisa Chirico, as well as teen Disney Channel star singer/actress Zendaya who stepped out in red high heels and torn jeans to reveal the adigirl collection by Adidas on Wednesday.adidas Unveils The adigirl Collection

“The adigirl is an athlete at her core but we have to acknowledge the powerful, multi-faceted teen that she is. This collection intends to address the needs of her demanding lifestyle, uniting sport with style,” says Kate Ridley, Vice President of adidas Training. “The launch of this collection is a part of our ongoing dedication to the female athlete and the way we both speak and create product specifically with her in mind.”

The adigirl Collection is available for purchase now exclusively on adidas.com, dickssportinggoods.com, adidas Sport Performance stores and DICK’s Sporting Goods stores nationwide.

(Photos by Brad Barket/Getty Images)

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